◆英語タイトル：Lego AS - Strategic SWOT Analysis Review
◆商品コード：DATA8013671
◆発行会社（調査会社）：
GlobalData
◆発行日：2017年11月21日
◆ページ数：26
◆レポート言語：英語
◆レポート形式：PDF
◆納品方法：Eメール
◆対象地域：デンマーク
◆産業分野：消費財
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Lego AS – Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.
This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.
Scope
- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.
Highlights
Lego A/S (Lego), a subsidiary of KIRKBI A/S, is a privately-held consumer product company, which designs, manufactures and markets a wide range of toys, and play materials. The company also offers creativity development products, and teaching materials for children. Lego’s products are focused on the concept of learning and development through play. Its product line includes traditional toys, brick building sets, education products, robots, video games and online games. The company markets its products under the brand name LEGO. Along with its subsidiaries, the company has presence in Europe, Americas, Africa, and Asia-pacific. Lego is headquartered in Billund, Denmark.
Lego AS Key Recent Developments
Sep 08,2017: Denmark’s Lego to undergo streamlining with 1,400 job cuts
Sep 06,2017: Lego to lay off about 70 in Hungary
Sep 05,2017: Lego to cut 1400 jobs as sales slide
Aug 10,2017: Lego appoints new CEO to replace interim boss
Apr 02,2017: LEGO announces new executive leadership team
Reasons to Buy
- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.
Table of Contents
Table of Contents 3
List of Tables 4
Section 1 – About the Company 5
Lego A/S – Key Facts 5
Lego A/S – Key Employees 6
Lego A/S – Key Employee Biographies 8
Lego A/S – Major Products and Services 9
Lego A/S – History 10
Lego A/S – Company Statement 12
Lego A/S – Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 15
Lego A/S – Business Description 15
Lego A/S – Corporate Strategy 16
Lego A/S – SWOT Analysis 17
SWOT Analysis – Overview 17
Lego A/S – Strengths 17
Lego A/S – Weaknesses 18
Lego A/S – Opportunities 19
Lego A/S – Threats 20
Lego A/S – Key Competitors 21
Section 3 – Company’s Recent Developments 22
Sep 08, 2017: Denmark’s Lego to undergo streamlining with 1,400 job cuts 22
Sep 08, 2017: Denmark’s Lego to undergo streamlining with 1,400 job cuts 23
Sep 08, 2017: Denmark’s Lego to undergo streamlining with 1,400 job cuts 24
Apr 02, 2017: LEGO announces new executive leadership team 25
Section 4 – Appendix 26
Methodology 26
About GlobalData 26
Contact Us 26
Disclaimer 26
List of Tables
Lego A/S, Key Facts 5
Lego A/S, Key Employees 6
Lego A/S, Key Employee Biographies 8
Lego A/S, Major Products and Services 9
Lego A/S, History 10
Lego A/S, Subsidiaries 13
Lego A/S, Key Competitors 21
